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course outline

Introduction to Marketing
- Meaning of Marketing
- Basic Terms in Marketing
- Brief History of Marketing in Nigeria
- Functions of Marketing
Marketing Concepts
- Meaning of Marketing Concepts
- Various Marketing Concepts
Marketing Mix and Marketing Environment
- Meaning of Marketing Mix
- Elements of Marketing Mix (4 Ps)
- Explain Marketing Environment
- Factors Affecting Marketing Environment
Products
- Meaning of Products
- Product Classification
- Distinctions Between Classes of Products
- Product Design
Markets
- Meaning of Markets
- Market Classification
Consumer and Organizational Behaviour
- Meaning of Consumer and Organizational Behaviour
- Influencing Factors
- Decision Process in Logical Order
Marketing Planning and Research
- Meaning, Process and Importance of Marketing Planning
- Elements of Marketing Planning
- Information Required for Marketing Planning
- Reasons for Marketing Planning and Research
- Utilization of Feedback
Pricing
- Meaning of Pricing
- Pricing Strategies
- Application of Pricing Strategies
- Price Determinants
Advertising
- Definition of Advertising
- Functions of Advertising
- Advertising Media
- Production of Sample Adverts
Sales Promotion
- Meaning and Functions of Sales Promotion
- Forms of Sales Promotion
Merchandising
- Meaning of Merchandising
- Elements of Merchandising
- Influencing Factors
- Functions of Merchandising
Distribution
- Definition of Distribution
- Channels of Distribution
- Factors Influencing Choice of Distribution Channels
- Functions of Channel Members
Transportation
- Meaning, Mode, Choice and Importance of Transportation
- Documents Used in Transportation
- Factors Affecting Choice of Transportation
Warehousing
- Meaning, Types and Functions of Warehousing
- Activities in the Warehouse
Market Unions and Facilitators
- Market Unions
- Roles of Market Unions in Local Markets
- Market Facilitators
International Marketing
- Meaning, Importance/Reasons and Methods of Engaging in International Marketing
- Influencing Factors
- Guiding Rules and Regulations
ICT in Marketing
- E-Marketing
Entrepreneurship in Marketing
- Meaning of Entrepreneurship and Entrepreneur
- Sources of Funds
- Factors Affecting Location of a Market Outlet
- Management of Market Outlets
- Selling and Bargaining Skills

Topics

Product Classification
Industrial goods, consumer goods, services, primary and secondary products, and mineral products (oil and non-oil).
Forms of Sales Promotion
Price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives.

Marketing

WAEC WASSCE

course outline

Topics

Product Classification

Forms of Sales Promotion