Marketing
77 topics sit in this course for WAEC WASSCE.
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Topics with a public outline
Product Classification
Industrial goods, consumer goods, services, primary and secondary products, and mineral products (oil and non-oil).
Forms of Sales Promotion
Price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives.
course outline
- Introduction to Marketing
- Meaning of Marketing
- Basic Terms in Marketing
- Brief History of Marketing in Nigeria
- Functions of Marketing
- Marketing Concepts
- Meaning of Marketing Concepts
- Various Marketing Concepts
- Marketing Mix and Marketing Environment
- Meaning of Marketing Mix
- Elements of Marketing Mix (4 Ps)
- Explain Marketing Environment
- Factors Affecting Marketing Environment
- Products
- Markets
- Meaning of Markets
- Market Classification
Consumer and Organizational Behaviour
- Meaning of Consumer and Organizational Behaviour
- Influencing Factors
- Decision Process in Logical Order
Marketing Planning and Research- Meaning, Process and Importance of Marketing Planning
- Elements of Marketing Planning
- Information Required for Marketing Planning
- Reasons for Marketing Planning and Research
- Utilization of Feedback
Pricing- Meaning of Pricing
- Pricing Strategies
- Application of Pricing Strategies
- Price Determinants
Advertising- Definition of Advertising
- Functions of Advertising
- Advertising Media
- Production of Sample Adverts
Merchandising- Meaning of Merchandising
- Elements of Merchandising
- Influencing Factors
- Functions of Merchandising
Distribution- Definition of Distribution
- Channels of Distribution
- Factors Influencing Choice of Distribution Channels
- Functions of Channel Members
Transportation- Meaning, Mode, Choice and Importance of Transportation
- Documents Used in Transportation
- Factors Affecting Choice of Transportation
Warehousing- Meaning, Types and Functions of Warehousing
- Activities in the Warehouse
Market Unions and Facilitators- Market Unions
- Roles of Market Unions in Local Markets
- Market Facilitators
International Marketing- Meaning, Importance/Reasons and Methods of Engaging in International Marketing
- Influencing Factors
- Guiding Rules and Regulations
Entrepreneurship in Marketing- Meaning of Entrepreneurship and Entrepreneur
- Sources of Funds
- Factors Affecting Location of a Market Outlet
- Management of Market Outlets
- Selling and Bargaining Skills
