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This course has 77 topics. Open practice to work through them in the NECO SSCE workspace.
course outline
- Introduction to Marketing
- Meaning
- Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets
- Brief history of marketing in Nigeria
- Functions of marketing
- Marketing Concepts
- Meaning
- Various marketing concepts (production, product, selling, marketing and societal marketing)
- Marketing Mix and Marketing Environment
- Meaning
- Elements (4 Ps)
- Explain Marketing Environment
- Factors affecting marketing environment: political; cultural; religious; economic; technological; social
- Products
- Meaning
- Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non oil)
- Distinctions between classes of products
- Product Design
- Markets
- Meaning
- Classification: Consumer; Organization (industrial, reseller and government)