Learn/NECO SSCE/Syllabus/MarketingStudy this course in LearnPractice opens in your NECO SSCE workspace after you sign in. Questions and lecture notes stay there.Practice this courseOpen lecture notesOfficial rules, eligibility, and dates stay on the NECO SSCE guide.course outlineIntroduction to MarketingMeaningExplanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and marketsBrief history of marketing in NigeriaFunctions of marketingMarketing ConceptsMeaningVarious marketing concepts (production, product, selling, marketing and societal marketing)Marketing Mix and Marketing EnvironmentMeaningElements (4 Ps)Explain Marketing EnvironmentFactors affecting marketing environment: political; cultural; religious; economic; technological; socialProductsMeaningClassification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non oil)Distinctions between classes of productsProduct DesignMarketsMeaningClassification: Consumer; Organization (industrial, reseller and government)Consumer and Organizational BehaviourMeaningInfluencing factorsDecision process in logical orderMarketing Planning and ResearchMeaning, process and importanceElements of marketing planningInformation required for marketing planningReasons for marketing planning and researchUtilization of feedbackPricingMeaningStrategies (haggling, cost-plus, demand and competition)Application of strategiesPrice determinantsAdvertisingDefinitionFunctionsMedia - meaning, types, advantages and disadvantagesProduction of sample advertsSales PromotionMeaning and FunctionsForms - price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentivesMerchandisingMeaningElements (packaging, branding and labeling)Influencing factorsFunctionsDistributionDefinitionChannels of distribution (definition and types)Factors influencing choice of distribution channelsFunctions of channel membersTransportationMeaning, mode, choice and importanceDocuments used in transportationFactors affecting choice of transportationWarehousingMeaning, types and functionsActivities in the warehouseMarket Unions and FacilitatorsMarket Unions (Meaning and types)Roles of Market Unions in local marketsMarket Facilitators – meaning, types and rolesInternational MarketingMeaning, importance/reasons and methods of engaging in international marketingInfluencing factorsGuiding rules and regulationsICT in MarketingE-Marketing (electronic marketing) – meaning, importance, uses, ethics and abusesEntrepreneurship in MarketingMeaning of entrepreneurship and entrepreneurSources of fundsFactors affecting location of a market outletManagement of market outlets – purchase and supply of goods and servicesSelling and bargaining skills
